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Making the connection between the Marketing Education classroom and the world. |
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Home | Marketing | Economics | Communications & Human relations | Promotion | Selling | Professional Development |
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M.E. |
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This site was designed with both students and teachers in mind. We want to make the content of the Marketing Education curriculum come alive. We want to help you make the “real world” connections to the lessons you have in class. The unique thing about this site is that it has course content that connects you directly to websites that will support and strengthen classroom instruction. Our HOPE: Students will turn to us to reinforce classroom instruction. Teachers will turn to us for resources and activities that will engage students with the curriculum and help them see real world applications for their instruction. Marketing foundations The importance of marketing The functions of marketing The marketing mix Market segmentation vs. Mass marketing Economic Foundations Economic resources Economic utility Supply and demand Business cycles Economic systems Free enterprise system Business ownership Communications & Human Relations Verbal and non-verbal communication Communications in the work environment Human relationships & teambuilding skills Cultural and gender differences Connecting to technology Selling The importance of selling Pre-approach Approach Determining the wants & needs of customers Feature / Benefit presentation Handling Objections Closing the Sale Suggestion selling & Reassurance Promotion The promotional mix Advertising Personal selling Publicity Sales promotion Visual merchandising Practical advice from the Human Resource Department Preparing to search for a job Application Cover letter Resume Preparing for the interview The interview After the interview |
